As a veteran in the hair care industry, Jlynn focused on creating a brand that would allow people to make small but impactful changes every day. She set about formulating a natural product that retained the cleansing power of a foaming shampoo, yet was also pleasurable, effective, eco conscious and easy to use. And most importantly, free from plastic. By early 2022 The Powder Shampoo was born, launching four different shampoos that tackled dandruff, hair loss, excess oil and sensitive scalps.