The story behind Good & Proper Tea
DOING THINGS PROPERLY
GOOD & PROPER TEA
With skinny lattes and frappucinos-to-go dominating British high streets for over a decade, founder Emilie Holmes was frustrated with the poor quality of tea in London, and finally decided to do something about it. With plans to convert a 1974 Citroën-H van into a mobile tea bar, she took the idea to crowdfunding platform Kickstarter, and 372 backers made her dream come true!
From day one Emilie decided sustainability would be the core of her business, so came up with the company name as an ode to 'doing things properly'- by the planet and by the people. Her focus on getting things right sometimes meant it took a little bit longer, carefully sourcing tea from trusted farms and co-operatives around the world who share the same values of quality, sustainability and social responsibility.
So in Shoreditch on 3rd December 2012, the first cup of Good & Proper whole leaf tea was brewed. Today, the Brand has its own HQ in SE London which is exclusively powered by renewable energy. Thanks to the support of the Brand's many wonderful customers, friends, partners and suppliers, the business has become a fast-growing network of cafe and restaurant partners – and of course the van lives on too! Each of the 372 crowdfunder names are still displayed proudly on the back window of that van, which the backers affectionately named Watson!
Despite continued growth, you may spot Watson enjoying the summer months out in the muddy fields of festivals and garden parties, offering fellow tea-drinkers the same quality experience that Emilie's coffee-junkie friends have been enjoying for years!!
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Delighted with the handkerchiefs. Great concept hope you do well going forward. Thanks
I was pleased to be offered unscented sheets and have since been pleased with their performance.
Website easy to negotiate and also pleased to use a UK firm.
So all round pretty pleased.
I recently came across green tulip; recommended by a friend. I was delighted by the products I saw and placed a gift order immediately. I received an incredibly personalised note in response to my order; even making me aware I had added a gift box to an already boxed product and an offer to refund me the gift box; a very honest and trusted exchange. Upon arrival the gift was magnificent quality.
Would recommend to everyone
Wow, I was blown away by the quality of the two makeup bags that I ordered. The material is such lovely quality, and the colours are stunning. I'm absolutely thrilled with my items. They were really nice packed too, which made them extra special to open
