
The story behind Good & Proper Tea
DOING THINGS PROPERLY




GOOD & PROPER TEA
With skinny lattes and frappucinos-to-go dominating British high streets for over a decade, founder Emilie Holmes was frustrated with the poor quality of tea in London, and finally decided to do something about it. With plans to convert a 1974 Citroën-H van into a mobile tea bar, she took the idea to crowdfunding platform Kickstarter, and 372 backers made her dream come true!
From day one Emilie decided sustainability would be the core of her business, so came up with the company name as an ode to 'doing things properly'- by the planet and by the people. Her focus on getting things right sometimes meant it took a little bit longer, carefully sourcing tea from trusted farms and co-operatives around the world who share the same values of quality, sustainability and social responsibility.
So in Shoreditch on 3rd December 2012, the first cup of Good & Proper whole leaf tea was brewed. Today, the Brand has its own HQ in SE London which is exclusively powered by renewable energy. Thanks to the support of the Brand's many wonderful customers, friends, partners and suppliers, the business has become a fast-growing network of cafe and restaurant partners – and of course the van lives on too! Each of the 372 crowdfunder names are still displayed proudly on the back window of that van, which the backers affectionately named Watson!
Despite continued growth, you may spot Watson enjoying the summer months out in the muddy fields of festivals and garden parties, offering fellow tea-drinkers the same quality experience that Emilie's coffee-junkie friends have been enjoying for years!!
Super easy to order, quick delivery - I’m loving these laundry sheets! As someone with a very sensitive sense of smell, I cannot handle standard laundry scents so thought I’d give these a try. They do have a strong smell at first (for me at least) but when everything was washed and dry, it was perfect! My whites (always the test) came up really good too. Very happy :)
I’ve been looking for a UK company and UK made product to replace my laundry liquids and Green Tulip are perfect. Cruelty free and vegan with the added bonus of non toxic and environmentally friendly, what is not to love about that. I’m on my first lot of sheets and they wash well with a subtle scent of clean. Will definitely be reordering.
I am extremely pleased with my ocean flask ! It has been very satisfying to buy a flask with a smaller volume as some are too big. Love the colour and the style of it plus helping save plastic .Thanks
These were very charming notelet cards, easy shopping & I was delighted with them on arrival
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