Alter/Native is an ethical brand owned by Suma, a wholefood collective founded in 1977 by a group of liberally-minded people who believed there was a better way, and actively set out to create it. From day one Suma was set up as a co-operative of ordinary people built on integrity and equality.

Doing a little bit of good, and hoping for a little bit of change.

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The story behind Alter/native


Based in West Yorkshire, Suma is owned and run by nearly 200 people, so there are no bosses or shareholders.

Suma’s employees set the direction of the business and everyone has an equal say in what it does. Everyone is paid the same wage, take equal responsibility, and everyone does a range of jobs each week, from truck driving to cooking to accounts.


Today Suma is one of the largest co-operatives of its kind in Europe, working to improve our society and the environment.

Suma members are often seen around West Yorkshire planting trees with Treesponsibility, a not-for-profit community group based in the Upper Calder Valley, Calderdale. Established in 1998, the group campaign and educate on the need for action on climate change.

Shop Alter/native at Green Tulip

    10 products

    Loves your skin, respects the planet

    ALTER/NATIVE by Suma is a collection of cruelty free, Vegan Society approved hair and skin care products at great value prices!

    Why I Love Alter/native

    Alter/native products make my skin and hair feel great, and the natural ingredients are also kind to the planet at the same time! I love the different scents available in the range, made with essential oil blends

    Green Tulip Founder