The idea for Derby-based brand ManCave came when father and son duo Mark and Alex Grogan foresaw a massive opportunity in the booming men’s grooming market for ethical, all-natural products. From their initial idea for the business, Mark and Alex embarked on a two-year process building the brand's identity, and looking at the formulas they wanted to develop, and how they could be different from other brands.

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The story behind ManCave


With Alex working three other jobs – a digital agency, estate agent and at a bar, the duo were a while crafting sustainable formulations for their product range. It wasn’t just about the performance of the products – they also looked at the ingredients going into them, and the ethics of the suppliers themselves.

Finally in November 2012, Alex launched five classic products made from naturally derived ingredients, and ManCave was born.


Today the company, which has grown to a small team, is flourishing with global year-on-year sales growth. The introduction of recycled and recyclable plastic bottles and tubes has also had a positive impact, continuing with the brand's ongoing ethos of protecting our environment from pollution as well protecting ourselves.

Even Frank, ManCave's very own hairy supermodel is happy to get involved and be part of the team - he gets paid in tasty dog treats! Woof!

Shop ManCave at Green Tulip

    6 products
    Eco grooming products - not just for men!

    British brand ManCave specialises in natural skin and body care products with refreshing aromas inspired by our natural surroundings. Its products are vegan friendly and come in recycled plastic packaging which can be recycled again, diverting plastic waste from the environment and toward a more sustainable circular economy.

    Why I Love ManCave

    We stocked Man Cave in our shop for a while before we added it to the website and not only did it have great shelf appeal - customers came back in to buy more because they finally found something their husband/son/boyfriend used AND loved! What better reference point for a range could you find than that? :)

    Green Tulip Founder