As the business grew, it was one of Ellie's dreams to work with printers and craftspeople from all over the world. East End Press had always been inspired by the traditional crafts and folk art of other cultures, and it seemed like a natural progression for the brand. It was a huge challenge for Ellie to find consistent, good quality, reliable and ethical manufacturers as many of them are small cottage industry type businesses and don’t have an online presence, so it literally meant Ellie had to fly out to a country and drive around in a tuk-tuk knocking on doors and meeting people - but it was well worth the effort!