Located in Longton, Stoke on Trent, Cycle of Good is a fundraising initiative which is part of a wonderful hub of social enterprises created by registered charity The Krizevac Project. The Krizevac Project is a different kind of charity achieving lasting positive change for some of Africa’s most needy communities in enterprising ways. 100% of all money made by Cycle of Good helps to fund social enterprise, early years childcare and family support in Chilomoni Township, Malawi which is one of the poorest countries in the world.

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The story behind Cycle of Good


All of the Cycle of Good team in Malawi live in Chilomoni where the workshop is situated. The enterprises together employ 500 people who have all completed a two year diploma in tailoring and design using old sewing machines donated from the UK. They have also completed further training focused on accessories production, offered by international volunteers. Proceeds from the enterprises fund a vital children’s centre, providing early years care and family support to around 2000 vulnerable children at any one time. It’s a quiet revolution of skills building and economic growth in a country with no welfare state: if you don’t earn, you don’t eat.


What’s particularly special about The Cycle of Good is that many of the enterprises are part of a circular economy; reusing unwanted or waste products from the UK and turning them into profit. The company has shipped thousands of books, bikes, computers and sewing machines, which are refurbished, used for training or sold to create a surplus that funds international standard childcare and the building of new schools.

That's why it’s called the Cycle of Good!

Shop Cycle of Good at Green Tulip

    16 products
    One of a Kind
    Cycle of Good produces quality gifts handcrafted in Malawi using locally printed cloth and recycled materials. The Cycle of Good team trains tailors in the world’s poorest places so they can earn a decent living and support their families. All money made pays for childcare and non-profit social enterprise in Malawi. That's why it’s called the Cycle of Good!

    Why I Love Cycle of Good

    Cycle of Good ticks so many boxes for me and I'm proud to have had it in our assortment for the last few years. Not only do the products support employment in Malawi and use up material that would otherwise go to waste, they are also really practical to use...and are pretty cool too!

    Green Tulip Founder