Salt of the Earth came to be in 2005 when mother and son team Sally & Thomas took on a business that had been producing just one product since 1993 - a crystal body deodorant that offered a clean, gentle alternative to standard deodorants that contained aluminium, parabens and other synthetic ingredients. Keen to get started, the duo quickly set up production using a tea urn in the back room of their family home.

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The story behind Salt of the Earth


The range expanded and production grew quickly, prompting the move to a factory specially designed to make natural deodorants in Chandlers Ford, Hampshire. By 2013, the brand had become one of the first companies to offer refillable options in a move to become more sustainable. Six years later in 2019, it launched its first ever plastic free deodorant in a bid to help reduce its carbon footprint even further.


From its humble beginnings with the tea urn, Salt of the Earth has become a leader in the natural deodorant market. Its factory is run on electricity from 100% renewable sources and produces one of the widest ranges of natural deodorants and fragrances in the world. Through its refillable solutions, the brand has helped save over 500,000 plastic bottles from reaching landfill, and it's also certified to the COSMOS natural standard and approved by the Leaping Bunny and the Vegan Society.

We think that's pretty impressive!

Shop Salt of the Earth at Green Tulip

    4 products
    Kind to the planet and to the skin, a range of 100% natural and vegan friendly deodorants for everyday use.

    Why I Love Salt of the Earth

    I love working with innovators who specialise in one category and do it really well and I think Salt of the Earth are the perfect example of that! They are basically the experts in natural deodorants, focused on bringing natural alternatives in all the different forms that people use a deodorant. That's the way to become the market leader!

    Green Tulip Founder