
The story behind Salt of the Earth
FULL STEAM AHEAD!




SALT OF THE EARTH
Salt of the Earth came to be in 2005 when mother and son team Sally & Thomas took on a business that had been producing just one product since 1993 - a crystal body deodorant that offered a clean, gentle alternative to standard deodorants that contained aluminium, parabens and other synthetic ingredients. Keen to get started, the duo quickly set up production using a tea urn in the back room of their family home.
The range expanded and production grew quickly, prompting the move to a factory specially designed to make natural deodorants in Chandlers Ford, Hampshire. By 2013, the brand had become one of the first companies to offer refillable options in a move to become more sustainable. Six years later in 2019, it launched its first ever plastic free deodorant in a bid to help reduce its carbon footprint even further.
From its humble beginnings with the tea urn, Salt of the Earth has become a leader in the natural deodorant market. Its factory is run on electricity from 100% renewable sources and produces one of the widest ranges of natural deodorants and fragrances in the world. Through its refillable solutions, the brand has helped save over 500,000 plastic bottles from reaching landfill, and it's also certified to the COSMOS natural standard and approved by the Leaping Bunny and the Vegan Society.
We think that's pretty impressive!
I love working with innovators who specialise in one category and do it really well and I think Salt of the Earth are the perfect example of that! They are basically the experts in natural deodorants, focused on bringing natural alternatives in all the different forms that people use a deodorant. That's the way to become the market leader!
Charity
Green Tulip Founder
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Lovely company to buy from. Used to buy a gift for a dear friend, came beautifully packaged, will use again. Highly recommend
I discovered these oxygen tablets for toilet cleaning on another eco site, but they were out of stock, so I searched and found them on green tulip. The ordering process was very easy and delivery was very quick, with sustainable packaging. I also received a very nice, friendly thank you message after my order. I will look at green tulip again, once my current eco products run out. Thank you, green tulip
They are great, I love them. Just pop one into the toilet bowl, leave a couple of minutes to fizz up, then brush the whole toilet bowl. They smell lovely and fresh and clean effectively. It’s great not to be polluting our waterways and not throwing away endless plastic bottles, as they come in a biodegradable wrap.
Ordered deodorant, toothbrushes and interdental brushes and they were delivered quickly, in great condition and eco packaging.
Prices were the best I could find and I love that they're a Living Wage employer.
Great products and peace of mind because they're ethically run. Definitely will order again
I couldn't be more pleased with every aspect of my Green Tulip experience. The reusable food storage containers are not only highly functional but gorgeous as well, and the swift, plastic-free packaging was awesome.