The idea for Shared Earth came when founder Jeremy Piercy left school and travelled to India. He wanted to do something to help redress the imbalance of wealth in the world and, inspired by people and crafts from different cultures, decided to set about opening a shop in the UK. Fair trade and addressing environmental problems were high on the agenda and Jeremy felt a shop would be an excellent way of making recycled and sustainable products available to help publicise the issues.

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The story behind Shared Earth


So in 1986, Jeremy opened a small shop in York stocking a wide mix of products from Asia, Africa and South America. Demand for fair trade gifts became very high so Shared Earth started introducing its own branded products for the shop and for wholesale too, initially with a range of recycled paper greetings cards designed by a local artist. Soon T-shirts, writing sets and stationery items were being produced as well as windchimes and other gifts in Bali. Shared Earth also became the distributor for an excellent fair trade organisation in the Philippines, specialising in handmade paper.


Today, Shared Earth is a leading retailer of ethical products, and carries the widest selection of sustainable and recycled products in the UK sourced from countries all around the globe - still with the same mission - to tackle the climate crisis and create a fairer, more sustainable world. The business consists of three companies: Shared Earth UK which imports and wholesales products, and two shops - the one in York and an additional shop in Liverpool which opened in 2006. As a member of BAFTS (British Association of Fair Trade Shops) and WFTO (World Fair Trade Organisation) Shared Earth UK’s performance is monitored regularly against the Ten Principles set by WFTO for fair trade organisations.

Shop Shared Earth at Green Tulip

    4 products
    Gifts for a fairer, more sustainable world
    Shared Earth has been importing ethical products and fair trade gifts since 1986 with crafts from Asia, Africa and South America made from sustainable and recycled materials.

    Why I Love Shared Earth

    Shared Earth is one of the best known names in the Fair Trade world - founded over 30 years ago. Still as embedded to the BAFTS and WFTO Fair Trade principles today, as they were then, it's great to be able to include some of their more unusual ranges in our assortment. Truly handcrafted, they are certainly gifts that have a story to tell.

    Green Tulip Founder