Founder Laura Harnett grew up in South Wales and moved to London 20 years ago. The idea for Seep was born from the frustration to find better sustainable household products after lots of trips to the supermarket. It was named after a flash of inspiration from her husband (a great believer in acronyms), who came up with Sustainable Everyday Essential Products.

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The story behind Seep


Laura is now a proud mum of two and lives in West London with her husband and Mango the Cocker Spaniel.

Her goal with Seep is to revolutionise household essentials for the good of people and the planet, and to build a business model and sustainable mindset by offering affordable products that do no harm and that are accessible to all.


In April 2022, Seep became an official B Corporation Certified business. It's the best measure of whether a business is really not just about profits, but cares about people and the planet too - that's why Laura applied within a few weeks of setting up Seep.

Shop Seep at Green Tulip

    7 products
    Seep design attractive and long-lasting circular cleaning essentials made from sustainable and renewable materials. Once the products outlive their usefulness, they are compostable or fully biodegradable, perfect for plastic free, planet friendly cleaning.

    Why I Love Seep

    Laura, Seep's founder, is definitely on a mission to change what we use to clean our homes! We've chatted a few times now, and I love hearing her passion for developing products that are properly eco friendly, and calling out the greenwashing that is sadly rife in the cleaning market. Excited to see what she comes up with next!

    Green Tulip Founder