The idea for Only the Good Stuff came about when founder Joanne was running The Eco Friendly Living Co, which she started up in 2020. Two of her wholesalers had stopped making eco friendly toilet bombs, and being her best-selling products, she decided to make her own! Wasting no time, Joanne set up production at her family home in Lancashire with her parents, Damian & Kath, on hand to help out. Only The Good Stuff was born!

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The story behind Only The Good Stuff


For Joanne, it was extremely important that the business had a strong sustainable ethos. Every product had to be made from natural ingredients that are kind to the environment and plastic free packaging was vital. It took an age to source some of the packaging, but she wanted to prove that if she can do it on her own then why can’t some of the big boy brands do it too?


Joanne added a range of shower steamers and bath bombs to her production, and business ramped up very quickly. It was then she realised her two businesses needed to be separate, and in 2023, Joanne decided to close her other eco business and concentrate fully on Only The Good Stuff.

Today Joanne has Dad making the toilet bombs, Mum on steamers and her husband Sam doing the packing and dispatching! Even her daughter Maddie gets busy in the office 'making' - we think it's pretty impressive - there's just no rest for this innovative family!

Shop Only The Good Stuff at Green Tulip

    3 products

    Only The Good Stuff hand produces natural cleaning products that are vegan, cruelty-free, SLS free and supplied in plastic-free packaging.

    Find natural toilet bombs and other household cleaning products that are kind to wildlife and the planet. Each sustainable product comes in completely plastic-free packaging, and is fully compostable right down to the inner protective lining and resealable press closure. 

    Why I Love Only The Good Stuff

    We love working with small suppliers especially those that work with their hands and use simple, transparent ingredients like Joanne at Only The Good Stuff. Add that to the fact that her two helpers are her parents - we're so happy to support this lovely small business!

    Green Tulip Founder