Jo's main ethos for the brand was for every garment to be designed and manufactured to the highest quality with the lowest possible environmental impact. She connected with fabulous producers in Turkey and India, with whom she still works closely today and visits every six months to ensure that the quality and social welfare standards in the factory is what she and her customers would expect. Both producers have achieved certification by the Soil Association to GOTS (Global Organic Textile Standards), which means that the entire supply chain is approved to the high standards required for a garment to be organic.