Please note - The best before date on this product is the 1st January 2020. However, we think dogs will still find them delicious after this date.
This packet of super tasty dog treats contains 100% natural and British free range, pasture-fed, pure ox liver which is slowly dried to lock in the flavour.
Dried and packed in Wiltshire, UK. Half the treats produced are given away to canine rescue homes in England and Wales.
Once opened please store in an airtight container. A Beautiful Joe's dog treats tin is available to purchase separately.
Beautiful Joe's dog treats are produced in Pewsey, in the heart of the Wiltshire countryside.
Beautiful Joe's dog treats are 100% natural, pasture-fed ox liver treats with nothing added. They use British, free range and organic wild ingredients wherever possible.
Beautiful Joe was a real-life dog who lived in Canada in the 1890s that was rescued from a brutal farmer and became the subject of a best-selling book. Its author, Margaret Saunders, devoted her life to championing the rights of animals, and, as the founders of the brand wanted to do the same, they decided to name their dog treats after Beautiful Joe.
Every few weeks Beautiful Joe's work out the total number of 50g packets of treats that have been shipped to their customers, and make up a special package of the same quantity and deliver to one of their nominated rescue homes. Most rescue homes can’t afford to buy treats for the dogs they look after, let alone air-dried, pure liver treats. The free treats given to them are mostly used to train rescue dogs so that it is easier for them to find new, forever homes. Many of the rescue centres are also now selling Beautiful Joe’s, which is a double win as they are able to raise much needed extra revenue.
So far Beautiful Joe's have donated treats to over 70 rescue centres nominated by their customers. In addition to giving treats away, they also donate 1% of sales to Compassion in World Farming, the leading farm animal welfare charity registered in England and Wales.