The Pura Vida journey began in the Summer of 2010 when two Southern California friends, Griffin Thall and Paul Goodman, took a college graduation trip to Costa Rica. Between the stunning sunsets, killer surfing, cool beach towns and awesome people, it didn’t take long for Griffin and Paul to fall in love with the laid-back lifestyle.

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The story behind Pura Vida


The lads came across two bracelet artisans named Jorge and Joaquin who were homeless and living in poverty. They paid the artisans to make 400 bracelets for them to take home.

Back in San Diego, the lads put the bracelets in a bowl at a local boutique. Within days they had sold out and everyone was asking for more. It became clear that the significance of these simple string bracelets was more than just an ordinary friendship bracelet… it was a movement symbolising the simple things in life.


Griffin and Paul teamed up with Jorge, Joaquin and other artisans to create handcrafted bracelets in endless colour combinations - each one as unique as the person wearing it.

What started out as selling just a few bracelets a week has grown into a worldwide movement with millions of bracelets sold each year.

Shop Pura Vida at Green Tulip

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    Pura Vida offer colourful, great value surf style string bracelets handmade by artisans in Costa Rica - each one being as unique as the person wearing it.

    Why I Love Pura Vida

    Green Tulip Founder