Founder Louise, with a 1st class degree in textile design and over 15 years in design and buying experience for many High Street retailers, had plans of creating her own business for many years, and in 2006 finally took a leap of fairy faith and Believe You Can was born! Louise realised there was a gap in the market for gorgeous girly gifts which were ethically made and not mass produced. She also saw there was a market for Fair Trade products which appeal directly to children (hence the pink and sparkle!) and not the ‘earthy’ products which were available at the time. So the concept of ‘Fair Trade fairies’ was created.