Made in the UK using natural ingredients extracted and derived as a by-product of processed fruit waste. Produced in small batches for maximum freshness.
Free from artificial colours but contains a small amount of artificial flavouring. Vegan friendly and PETA approved as cruelty-free.
Approximately 6.5cm long - 4.5g.
FRUU strive to use the most responsibly-sourced ingredients wherever possible. Using a strategic cost structure and clever formulation, FRUU's lip balms are produced using ingredients extracted and derived from fruit waste that is discarded at fruit-processing factories around the world. It is a very wasteful process that produces almost as much waste per tonne as products.
It is estimated that 15-25 million tonnes of orange waste is generated around the world with 1.1 million tonnes of that being discarded at factories in the UK.
FRUU products are made at their UK workshop in small batches to ensure they are as fresh as possible.
Euphorbia cerifera cera (Candelilla wax), Cocos nucifera (Coconut) oil, Simmondsia chinensis (Jojoba) seed oil, Theobroma cacao seed (Cocoa) butter, Citrullus lanatus (Watermelon) seed oil, Aloe barbadensis (Aloe vera) leaf extract, Mangifera indica (Mango) seed butter, Butyrospermum parkii (Shea) butter, Tocopherol (Vitamin E), Xylitol, Aroma (flavour), Musa sapientum (Banana) fruit extract, Stevia rebaudiana leaf/stem extract.
As a biochemist, Terence understood the basics of how cosmetics worked but had no idea how complicated it would be to make a functioning product that people would buy off the shelf. Terence had to teach himself everything from skin biology, cosmetic technology, product stability to website design and packaging design and after many late nights designing the brand's aesthetics and developing the formula, FRUU was born.
In August 2016, not long after the company started trading , FRUU won a Shell LiveWIRE Smarter Future Award generating a great deal of interest in the brand's innovative products.
Today, the company continues to grow and regularly donates a portion of their profits to World Wide Fund for Nature (WWF) to help preserve natural diversity. They do not test on animals and do not use any animal products.