Believe You Can
With a 1st class degree in textile design and over 15 years experience in design and buying for many High Street retailers, Founder Louise had plans of creating her own business for many years. She realised there was a gap in the market for gorgeous girly gifts which were ethically made and not mass produced, and also saw a market for fair trade products which appeal directly to children (hence the pink and sparkle!) and not the ‘earthy’ products which were available at the time. So the concept of ‘fair trade fairies’ was created!
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