Our Values

Green Tulip was founded in 2007 with a simple belief: that making more thoughtful choices shouldn't mean compromising on beautiful design, quality or practicality.

Today, we bring together around 80 carefully selected brands offering everyday essentials and thoughtful gifts. Our aim remains the same - to make eco living and ethical gifting simpler by helping you discover products that reflect the things you care about.

We know that sustainability isn't always straightforward. Different products offer different benefits, and no single product will necessarily meet every environmental or ethical consideration. That's why we focus on understanding what makes each product a thoughtful choice and sharing that information as clearly as we can.

Green Tulip promise

Thoughtful Sourcing

We carefully select the brands and products we stock, considering factors such as materials, manufacturing practices, reusability, responsible sourcing and product quality.

We work with our suppliers to understand the environmental and ethical claims behind their products and seek supporting information where appropriate. It's an ongoing process, and we're always looking for ways to improve.

Informed Choices

We believe that making better choices starts with having the right information.

Our aim is to share clear, useful details about the materials, features and sourcing of our products, so you can decide what matters most to you.

A Shared Journey

We believe in progress, not perfection.

Living more sustainably is a journey, and we know that no product or business can get everything right all the time. What matters is continuing to ask questions, make thoughtful choices and look for ways to do things better.

Small changes can make a meaningful difference, and we're here to help make those choices a little easier.

Shop by Your Values

We know that different things matter to different people.

That's why we use a range of ethical and environmental attributes to help you discover products that reflect your priorities - whether you're looking for reusable everyday essentials, products made with recycled materials or gifts from brands with particular sourcing commitments.

Each attribute describes a specific characteristic of a product or its sourcing. Products may meet one or several of these criteria, but this doesn't necessarily mean they have a lower overall environmental impact in every respect.

Explore the values below to find out what each one means and discover products that match your priorities.

Ethical Values

These focus on specific aspects of responsible sourcing, production and social responsibility, helping you identify products and brands with relevant ethical credentials or commitments.

Eco Values

These highlight particular environmental characteristics of products, such as reusable designs, verified recycled materials or plastic-free components.